The Incredible Beauty of the Wild Coast

Justin Spencer-Young
2 min readSep 7, 2021

Value presents itself in many forms. It is unique to each of us, and we perceive value through our lens. Property values are influenced by their proximity to services such as schools and shopping centres. The quality of the view also influences property value. A property with a sea view often fetches a higher price than one without a view. Ultimately, one must make trade-offs against several valuable characteristics.

In selecting a holiday destination, similar trade-offs are required. Travel time and proximity to entertainment facilities are important considerations. The Durban North coast is easily accessible. There are plenty of activities like golf courses and shopping centres for families to enjoy. There is also a high population density which for some is a good thing. But, for those seeking a quieter option, one might have to travel further to find solitude. This is another trade-off.

Last week I travelled a long way to find the most remote, isolated, and pristine coastline in South Africa. I visited parts of the Transkei Wild Coast that can only be accessed on foot. No vehicle can get to some of these hilltop footpaths, where the traffic consists of local fishermen on route to the next headland. The trade-off to get there was to run several hours along rough and wild terrain. The pay-off for getting there is more than words or photographs can do justice to.

I experienced a place of unique beauty. Beaches extend as far as the eye can see. Rockey headlands with crashing waves. Clifftop paths that wind their way from one hidden beach to the next. Hardly a footprint in the sand except for the Jackal prints from the night before. The waves filled with dolphins surfing the white waters. Passing whales that show themselves in flashes as they break the water for air.

On one occasion while making our way across a valley, away from the sounds of the sea, we paused our journey to listen. We stood still; the noise of footsteps suspended for a moment. There was nothing to hear. It was as if the birds and the crickets went quiet. The wind died, and there was silence. Dead still. To steal a phrase…”the sound of silence”. It was mesmerising.

This is a part of South Africa that is suitably named the “Wild Coast”. Its remoteness is what preserves it. The value of the experience of being there is equal to the size of the trade-off to get there. In the case of the Wild Coast, the views and isolation are the characteristics of its value. The result is a part of the country preserved in its pristine way as it was hundreds of years ago, and hopefully, it will remain so for many hundreds more.

Justin Spencer-Young

www.fastforwardbusiness.net/justintime

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Justin Spencer-Young

Daily content creator at Fast Forward Business. Chief Valueologist. Fast Forward Business Podcast…look out for my daily podcast…a shot of value in your day